The Stone Room
The City Got Its Ring!
The Knicks are NBA Champions for the first time in more than 50 years, and New York is celebrating. We joined in the only way we know how...with Tanzanite, Blue...
The City Got Its Ring!
The Knicks are NBA Champions for the first time in more than 50 years, and New York is celebrating. We joined in the only way we know how...with Tanzanite, Blue...
Let's Talk About Vegas 2026
Vegas may be over, but we're still listening. Whether you visited the booth, played Prima's Daily Draw, or stopped by to see the stones, we'd love to hear what stood...
Let's Talk About Vegas 2026
Vegas may be over, but we're still listening. Whether you visited the booth, played Prima's Daily Draw, or stopped by to see the stones, we'd love to hear what stood...
What We Heard at AGTA/JCK 2026!
What people ask about at a trade show is often more revealing than what they buy. From blue-green tourmalines and Namibian material to matched pairs, Montana sapphires, and Tsavorites, here...
What We Heard at AGTA/JCK 2026!
What people ask about at a trade show is often more revealing than what they buy. From blue-green tourmalines and Namibian material to matched pairs, Montana sapphires, and Tsavorites, here...
The Knicks Made the Finals. We Made Gemstone La...
The Knicks are headed to the Finals for the first time in 27 years, and New York is celebrating. We joined in the only way we know how: with Tanzanite,...
The Knicks Made the Finals. We Made Gemstone La...
The Knicks are headed to the Finals for the first time in 27 years, and New York is celebrating. We joined in the only way we know how: with Tanzanite,...
Prima’s Daily Draw
This year, we turned our Vegas booth into a game. Prima’s Daily Draw follows the colors, shapes, and stones designers keep reacting to most right now — with daily clues,...
Prima’s Daily Draw
This year, we turned our Vegas booth into a game. Prima’s Daily Draw follows the colors, shapes, and stones designers keep reacting to most right now — with daily clues,...
Trend Report: Fun Shapes Are Having a Serious M...
This summer, designers have been leaning into fancy cuts, geometric silhouettes, and expressive shapes paired with strong color. We’ve been seeing the requests come through Prima too.
Trend Report: Fun Shapes Are Having a Serious M...
This summer, designers have been leaning into fancy cuts, geometric silhouettes, and expressive shapes paired with strong color. We’ve been seeing the requests come through Prima too.